A few weeks ago I trundled along to Mexico City to attend a conference. My hidden agenda was to grab several hours completely alone in my hotel room, to do some work. Just a desk, my computer, and me. I was determined to complete a marketing task I had been avoiding for about 4 months. This was my real reason for going—to have an uninterrupted opportunity to get down to it.
After the first 10 minutes of peering at spreadsheets and searching for keywords, I got itchy. Should I make a coffee? (No, one is already sitting in front of me). Is there anything on TV? (No, only 1 English channel). Emails? (No, you checked 10 minutes ago). Facebook?
Stop! You’re here for a reason, I scolded myself. To avoid all those distractions. Get to it!
Well, good reader. I got it done. And oh, it felt so good I can’t tell you.
And oh, if only I could escape to a nice hotel room every week or so and do those focus intensive tasks!
The Number One Complaint I Hear
I’ve been a life-coach for over 20 years now, and I can honestly say the number one complaint I get from my clients these days is—I can’t focus on my tasks. I can’t get anything done. I can easily waste a whole day doing nothing! What can I do about this?
Seems a lot of us, especially if we are work-from-home-entrepreneur types, have trouble making ourselves focus on tasks at hand.
The reasons are obvious. Digital Distraction. Modern research is showing that the average person checks his or her phone 200-500 times a day! Ack.
Robin Sharma, one of world’s top leadership experts, who has sold more than 15 million books, says unequivocally, “Your phone is costing you your fortune.”
Sharma goes on to say that we suffer from Digital Dementia—using up valuable ‘cognitive bandwidth’ by being hooked to a screen of some sort from the moment we wake up. We are literally addicted to the dopamine shot that we get from social media ‘likes’, messages, and emails.
We deplete our creativity allotment for the day with news, videos, and articles. Information overload before our day even properly begins.
Oh, this is so me!
Makes you think. Sharma isn’t the only one pointing this out.
James Clear, author of Atomic Habits, says that in his research on productive, successful people, he found there are “no high performance people, just high performance habits” and that the key to high performance is creating an environment where you can concentrate on the one thing at a time.
Swami Vivekananda, the famous Hindu monk, wrote that “The difference between an ordinary person and a great person lies in the degree of concentration”.
The great quarterback Peyton Manning always claimed that the only thing that distinguished him from other players was his ability to focus in his practice. He would spend hours after the other players had gone home, practicing one throw hundreds of times. And that one throw would win him the game.
Our ability to focus Is important, and crucial to our productivity and success in anything.
A Tight Bubble of Total Focus
How do we ordinary mortals make ourselves focus with all the distractions life brings? The answer, says Sharma, lies in creating a tight bubble of total focus—controlling our environment and all distractions so we can sit and work on one project at a time.
No phone conversations, no checking email. Absolutely no Facebook. Ahem.
Isolating oneself for a fixed period.
(Dogs can be a problem. I’m being pestered as I write this to go for a walk.)
But it’s not impossible! And it does require some discipline. (What is that, I hear you cry?) Plus deciding it’s worth it. Do you want to write that book? Paint that picture? Start that business project? Finish that course? Really want to?
Or is life as usual just pulling you along and, well, hmm I think there’s a jar of mixed nuts in the kitchen that hasn’t even been opened, and then I really must email my friend in California who is having all those problems right now, and oh I need to go fix a drink of something. Is it lunchtime already?
I Woke Up From My Stupor
My weekend in Mexico City woke me up. I experienced a rather delicious feeling when I got something challenging done. Way better than watching YouTube videos.
So I’ve started a morning and afternoon Power Hour when I really focus on something challenging until I get it done. Then at least I’ve done something!
And maybe I can’t do hotels every weekend but I could get myself dressed and out the door to work for a while in one of the many cafes in town. Might even be fun.
What could you do to be more focused? Or do you do it already? Share your experiences with me. You’re almost bound to be more disciplined than I am, so you can ‘fess up safely.
Happy Power Hour!
PS— I may not be the most disciplined person on the planet, but I am a good coach and can help you with things you are struggling with. In my experience the best coaches are the ones who really ‘get’ your challenges because they share them and have worked on them personally. That would almost certainly be moi.
Check out my Accountability Coaching for Entrepreneurs and Retirees who don’t want to hang up their spurs. Might be just what you need to get moving.